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WWF-MALAYSIA’S APPROACH TO REALIZE OUR MISSION FOCUSES ON KEY AREAS:

WWF-Malaysia (World Wide Fund for Nature-Malaysia) was established in Malaysia in 1972. It currently runs more than 90 projects covering a diverse range of environmental conservation and protection work, from saving endangered species such as tigers and turtles, to protecting our highland forests, rivers and seas. The national conservation organization also undertakes scientific field research, public awareness campaigns, business and industry engagement, environmental education and advocacy work to achieve its conservation goals.

Its mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the nation’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

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    WWF-Malaysia terrestrial conservation efforts strive to ensure Malaysia’s forests and freshwater ecosystems are healthy with thriving biodiversity in particular, strengthening efforts to ensure survival of endangered species. The geographical scope extends to the whole of Malaysia, but strategically it focuses on areas which harbour significant biodiversity and endangered species as well as areas that provide important ecosystem functions for the well-being of humans.

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    Malaysia’s seas are 50% larger than its land area. It is blessed with rich marine biodiversity as it is located within the Coral Triangle – the most diverse marine region on the planet.

    From July 2014 onwards, the restructured marine programme will have components including:

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    We believe that conservation is everyone’s duty and sustainable development is everyone’s responsibility. That’s why we focus on spreading empowerment and skills sharing, especially for our younger generations. The better conservation education efforts are, the better future conservation efforts will be.

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    WWF-Malaysia adopts various approaches and consolidates effective partnerships to promote the establishment of policies, plans, programmes and legislation that integrates environmental well-being with sustainable development.